Mainstream TV Networks vs OTT Services: The Transformation of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as established television formats, relying on scheduled programming via cable. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and onli

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